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How We Work

What is The Cru?
01.

The Cru is a constellation of women committed to helping each other thrive. You apply for membership and our algorithm matches you with nine women in your city. The ten of you collaborate to meet your life goals together online and in person. A virtual Guide is assigned to your Cru and a digital goal tracking tool facilitates engagement and accountability. You'll be invited to celebrate your progress with other Crus from across the country at our annual beach Summit.

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How We Work

How much time will being a member of The Cru take?
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Crus meet in person to exchange updates and coach one another. Gatherings average 3 hours and take place once per quarter. Between gatherings members track their progress and support one another online. Members who make the most progress on their goals spend on average 1 hour per week engaging with their Cru between gatherings. The Cru Summit is a 2.5 day beach retreat.

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How We Work

Who is The Cru for?
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  • Do you consider yourself accomplished?
  • Would you like to accelerate your personal and professional growth OR are you feeling stuck and know there’s more potential for you to realize?
  • Are you looking for a group of women who will listen to you, will help you tackle your challenges, and who are committed to helping each other succeed?

If you’ve answered yes to all three of the questions above, The Cru is for you.

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How We Work

How are Crus matched?
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We use your application data to match you geographically with nine other women based on your values, personality, demographics and goals. We believe that diversity is a key component to achieving breakthrough in our lives, so we intentionally match you with women that have various backgrounds, ambitions, networks and stories.

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How We Work

How much money is The Cru going to cost me?
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Membership in the Cru is $499 annually. Payment will not be due until after you have been invited to become a Cru member and you have made your acceptance decision. Registration for the annual Cru Summit is $799 for a 2.5 day beach retreat. Cru Summit attendance is optional.

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How We Work

How do I apply to become a member of The Cru?
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If you'd like to apply click here. The online application will take you approximately 30 minutes to complete. It's an investment in yourself, so we encourage filling it out with a cup of tea while listening to Sade or Indigo Girls.

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How We Work

What if I apply to The Cru but I'm not invited to become a member?
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The application process is designed to match you, not exclude you. If you aren’t extended an invitation to join a Cru in any round, it’s because we were unable to match you with a Cru that will enable your success. In that case, we’ll prioritize your application in the next round. If at any point you decide that you no longer want to be considered, just let us know.

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How We Work

How long will I have to wait to find out if I've been invited to join The Cru?
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The current round of applications closed on July 15, 2019. If you applied before then, you'll receive word about whether or not we were able to make a match by August 30, 2019. We'll continue to make matches as we receive applications on a rolling basis.

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How We Work

If I've got a group of women I want to form a Cru with can we apply and join together?
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The value of The Cru is the highly curated matching and engagement with a diverse group of individuals you wouldn't have otherwise met. If you've already got a group of friends committed to helping each other thrive, that's beautiful. We encourage you to join or start a Lean In Circle .

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How We Work

What if I have a question about The Cru that this FAQ doesn't address?
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We’d love to hear from you. Just ping contact@thecru.com with any questions or comments and someone will email or call you within 24 hours.

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