Why apply to The Cru?

The Cru is for women and non-binary individuals who seek change in their lives and are willing to support others on their journey.

You set goals. We match you with an accountability group that's more intimate than coworkers and more objective than friends. We call it Cruship.

Your annual membership includes structured Cru gatherings, exclusive content, digital tools, live events with experts, and a personal Cru Guide.

This process will take up to 20 minutes, and will help you discover if The Cru is a good fit for you.



Imagine your life one year from now.

Which of these statements do you most want to be true?